Could this be the beginning of the end for Curtis Jackson?
MTV is hurting really bad right now. Declining viewership among its core audience of 12- to 34-year-olds, is causing the once powerful music network to revamp its image and apparently the premise of Fiddy’s show is what the company wants to steer away from.

“Our new shows will feature themes of affirmation and accomplishment,” says Brian Graden, president of entertainment at MTV Networks music channels and president of Logo. “Our shows are going to focus less on loud and silly hooks and more on young people proving themselves. These are themes that are consistent with the Obama generation.”