New Video From Rihanna “So Hard”

Rihanna just released a new video with your boy Jeezy, “So Hard” She is edgy, hard, ooooh!

Like the name implies, “Hard” is plenty tough. Rihanna said she loved the song immediately, and it shows off a side she’s trying to cultivate on R, the take-no-prisoners, throw-abandon-to-the-wall bad girl.

This is Rihanna at her most flamboyant, her most gruff, and you can tell she’s loving every second of it, like a little girl given the keys to a massive wardrobe. There’s going to be plenty of vamping, not to mention more than a few costume changes. Only, on “Hard,” she’s also playing bombs and bullets and bravado too. She’s reporting for active duty. She’s an army of one.

Props to the production team and the director on this one.